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National networks like Bloomberg,
Business News Network and American
Urban Radio Network were tickled with the idea of “tax
efficiency.” A
RadioTour allowed a Prudential spokesperson to inform
listeners of ways
to manage their finances and ease the short- and long-term
sting of taxes.
Reach: 13 interviews, 365
airings, 1.7 million gross impressions.
Timed perfectly with National
Small Business Week, MasterCard’s
ConsumerFeature reported on “Business Savings Programs”
for small
businesses.
Reach: 1,900 airings,
460 radio outlets, 4.9 million gross impressions.
The ACLI talked to people and
politicians through a RadioTour and
NewsFeed. They highlighted legislation that would allow
for bigger
contributions to IRAs.
Reach: 44 RadioTour
interviews and 250 NewsFeed contacts for 1.4 million
gross impressions.
To get information out fast, AOL’s
Daybreak Fax, containing information
on the AOL/Roper Starch Cyberstudy, arrived on over
1,000 radionewsroom
fax machines within hours of the study’s completion.
Potential
Reach: 1.8 million
gross impressions.
Combining technology and philanthropy,
Winstar’s RadioTour celebrated
the second anniversary of the creation and cyber-launch
of the online
memorial to Vietnam Veterans, thevirtualwall.org.
Reach: 13 interviews,
4.8 million gross impressions.
Call North American Network for
complete descriptions and audio samples
of radio PR techniques that may help you.
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