There are more ways to get messages
to audiences - in Spanish, too!
We do radio and then some:
All North American Network radio PR techniques are available
in Spanish. Because Hispanics are a rapidly growing
part of the radio universe, Spanish language radio news
services often have much higher success rates than traditional
English broadcasts. Here are some reasons why Spanish
language radio is important in the US (Compiled from
US Bureau of the Census, M Street Journal, 1998 Strategy
Research Corporation and KHM):
- Hispanics have the highest estimated
population growth rates
- In the Top 15 markets, 1 in 4 people
- The number of Hispanic radio outlets
has more than tripled
in recent years
- There are now over 650 Spanish language
stations and networks
on the air The Hispanic population spends three hours
more a week listening to radio than the national average
Please check out Our
Websites for more information on RadioEspacio.net,
the only site dedicated to Spanish-language radio stations.
Podcasting is the latest trend to hit the Internet and the radio PR landscape. We can help you capture the technique and use it effectively for image development and outreach. Our more than 20 years of radio experience, and more than 10 years’ practice putting audio programming on the Internet via www.RadioSpace.com, makes us the most qualified for developing and distributing Podcasts. We also have a site devoted to podcasts - www.consumerradionetwork.com - and regularly contribute content to iTunes and other podcast sources.
- Grassroots outreach
Covering the country with ads is easy. Reaching the right outlets is key. We can help you develop a strategic
plan to cover just the markets and formats for your
intended audience. As experienced media buyers, we utilize
our strong relationships with stations to get you the
most value for your ad dollars. Plus we know the stations
in both big and small markets. You can trust us to target
specific congressional districts and to reach special
demographics. No medium covers the country like radio
and nobody knows local radio like North American Network.
You may have already invited the press, but want to
make sure your spokespeople get recorded for radio,
on location. North American Network has covered conventions
for the National Governors' Association and National
Catholic Educational Association, recording soundbites
and distributing audio "real-time" to radio
stations. We have experienced reporters on staff that
help capture the spirit and energy of the event, and
distribute your messages to the right audiences.
news services (newslines) provide a convenient way to
distribute regular reports or sound bites to radio outlets.
North American Network's telephone-delivered news services
are called NewsLine, BiteLine and Quote-on-Call. Stations
access broadcast-quality audio of reports and clips
by dialing toll-free numbers. Calls are tracked and
included in reports.
Our newest radio PR technique
combines the quick response of an ANR with an economical,
national distribution, plus precise 60-second production.
RadioFeatures are news features distributed via satellite
to hundreds of radio outlets for immediate airplay -
usually within two weeks. We can write, produce and
distribute RadioFeatures quickly and inexpensively to
a wide national audience. RadioFeatures can also be
tied closely to print PR campaigns.
For all of North American Network's radio PR
services, you receive broadcast reports. Typically,
a preliminary report is delivered the day a service
is completed, with a final report sent 10-20 business
days after distribution. Depending on the service, usage
information is included with station and network AQH
(average quarter hour) audience figures, market, city,
and format data.
with the radio news services and radio PR techniques
we specialize in can be broken down and provided separately.
Whatever your internal- and external-communications
needs are, we have lots to offer - and would love to
help. Here are some sample ideas of areas where we might
aid or add to your existing efforts:
If you have one too many tasks of your own, you can
trust us to write like a true advocate.
- Data: Save
time and frustration by getting a current radio list
one that's updated daily from us.
We can record, digitally edit and produce broadcast
audio and programming, long or short format.
From voice-mail to radio spots, we have friendly,
professional male and female voices.
Our Spanish-speaking staff is at your service for
proofreading or translating in both directions.
The company you already trust
can be a solutions provider for communicating to any
constituency: internal or external, local or national.
Most projects can be billed at an hourly rate and turned
around in 3-5 business days.
For more examples, see our Case
Us for more information.
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