Public Service Announcements (PSAs)

Public service announcements (PSAs) promote social messages--and are often narrated by celebrities.  They do not require a news hook, but generally benefit from creative, captivating approaches.

Radio stations receive PSAs either in the mail on CD or electronically via the Internet. The most popular lengths are 60, 30, and 15 seconds.

We can write, produce, and distribute regional or national PSAs in English and/or Spanish.

North American Network's PSA packages include:

  • Custom targeting of appropriate radio outlets
  • Writing a cover letter, production scripts, and live-read/DJ scripts
  • Recording and production of audio
  • Usage verification through follow-up phone calls and broadcast-tracking reply forms--along with tracking downloads from RadioSpace™ and RadioEspacio
  • A Broadcast Usage Report including audience and comparable
    ad-value information

Packages involving distribution via first-class mail also include:

  • Printing and copying broadcast-tracking reply form, cover letter, and live-read/DJ scripts
  • CD duplication

North American Network's PSA service also includes placement of audio and/or text on RadioSpace and/or RadioEspacio. Check out the latest postings at http://www.radiospace.com/psahome.htm and http://www.radioespacio.net/asp.htm.


Hear a sample! (MP3 format)

The U.S. Consumer Product Safety Commission's award-winning radio PSA helped prevent SIDS (Sudden Infant Death Syndrome). Folksinger Tom Paxton wrote and performed the original lullaby.

For more examples, see Our Awards and Our Case Studies.

Contact Us for more information.

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Phone: 202/243-0592 | Fax: 202/243-0594 | General e-mail: [email protected]