Public service announcements (PSAs)
promote social messages--and are often narrated by
celebrities. They do not require a news hook, but generally benefit
from creative, captivating approaches.
Radio stations receive PSAs either in the
mail on CD or electronically via the Internet. The
most popular lengths are 60, 30, and 15 seconds.
We can
write, produce, and distribute regional or national PSAs
in English and/or Spanish.
North American Network's PSA packages
include:
- Custom targeting of appropriate radio
outlets
- Writing a cover letter, production
scripts, and live-read/DJ scripts
- Recording and production of audio
- Usage verification through follow-up
phone calls and broadcast-tracking reply forms--along
with tracking downloads from RadioSpace™ and
RadioEspacio
- A Broadcast Usage Report including audience
and comparable
ad-value information
Packages involving
distribution via first-class mail also include:
- Printing and copying broadcast-tracking
reply form, cover letter, and live-read/DJ scripts
- CD duplication
North American Network's PSA service
also includes placement of audio and/or text on RadioSpace
and/or RadioEspacio. Check out the latest postings at
http://www.radiospace.com/psahome.htm
and http://www.radioespacio.net/asp.htm.
Hear
a sample! (MP3 format)
The U.S. Consumer Product
Safety Commission's award-winning
radio PSA helped prevent SIDS (Sudden Infant Death Syndrome).
Folksinger Tom Paxton wrote and performed the
original lullaby.
For more examples, see
Our Awards and
Our Case
Studies.
Contact
Us for more information.
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