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Adam Sandler himself requested radio – including
college stations – to
promote his latest feature film. His RadioTour helped
Little Nicky open #2
at the box office.
Reach:
40 interviews, 9.9 million gross impressions.
TNT Original Louis L’Amour’s Crossfire Trail
set a viewership record after
a RadioTour with star Tom Selleck. The movie drew a
9.6 share shattering
the decade-old record of 8.4.
Reach:
16 interviews, 12.4 million gross impressions.
Jazz pianist David Benoit celebrated the memory of his
friend, cartoonist
Charles Schultz. Benoit’s RadioTour gripped a national
audience for A
Capital Fourth concert.
Reach:
20 interviews, 10.5 million gross impressions.
Without having to travel, Archie Manning touched fathers
and sons across
the country with stories from his book, Archie Manning:
A Father, His Sons
and a Football Legacy. His RadioTour focused on select
markets and the
book itself.
Reach:
18 interviews, 8.8 million gross impressions.
National networks and leading stations in the top 25
markets clamored for
interviews with Steve Francis and Sugar Ray Leonard.
Their RadioTours
touted new video games.
Reach: 27 interviews, 13.3 million
gross impressions.
Call North American Network for
complete descriptions and audio samples
of radio PR techniques that may help you.
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